ADP’s Latest Uliveto Commercial(s)

As many of you know, Del Piero’s got a huge sponsorship deal with Italian mineral water Uliveto (which also sponsors Italy’s national team). In fact, many people in the old boot made fun of him because he used to talk to… a sparrow in those commercials a few years back. Since then, he traded the little bird with 2004 Miss Italia Cristina Chiabotto and.. well, it’s kinda hard to make fun of him after that.

Anyways, Uliveto released their latest TV commercials featuring ADP a few weeks ago, and here’s where their marketing genius came in. You see, at the time of filming Italy manager Roberto Donadoni had not made his final Euro 2008 call-up list yet, so there was still a (small) chance that ADP wasn’t going to be part of the SwissAustria Azzurri adventure. Hence, the marketing department of the mineral water company decided to make… TWO separate TV commercials: one in case ADP went to Euro 2008, and one in case he did not.

Here they are: :]
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Translation:

Version 1
Nun: Scudetto?
ADP: Check
Nun: World Cup?
ADP: Check.
Nun: Euro?
ADP: Eh well we’ll see.
Nun: Drink Uliveto and live healthy.
Announcer: The World Cup champions drink Uliveto.

Version 2
Nun: Scudetto?
ADP: Check
Nun: World Cup?
ADP: Check.
Nun: Euro?
ADP: (sad) I’ll watch it on TV.
Nun: Here, drink Uliveto. It helps your digestion.
Announcer: The World Cup champions drink Uliveto.

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I just love the part where it “helps your digestion”. Undoubtedly ADP’s non-convocation would have been a very hard thing to swallow, both for ADP and Uliveto’s marketing heads. ;D
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Category: Alessandro Del Piero

Tags: Alessandro Del Piero, Euro 2008, Uliveto

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